If you were busy all day but moved nothing forward, congratulations—you delivered a flawless performance. The meetings were attended, the emails were answered, and the calendar looked impressively important. The results, however, were purely fictional.
In All Up in Your Bizness: Managing Your Business Crap, Julianna Newland calls this what it is: productivity theater. It’s the work that looks responsible, sounds strategic, and keeps everyone occupied without producing real progress. This book is for people ready to step off the stage, stop confusing motion with momentum, and focus on work that actually changes something.
Because staying busy is easy. Doing work that matters takes clarity, intention, and a willingness to exit the performance.
If this feels familiar, the book is waiting.
Written by : TopFlightMarketing
